Branding is a powerful tool to help lawyers and law firms stand out in a saturated market.
Whether you are setting out on your own or part of an established firm, branding should be an integral part of your career and marketing strategy. On a personal front, effective branding can help you to attract clients and network with other legal professionals. Even if you work within a firm, remember that clients often recommend individual lawyers, rather than the firm itself.
Who are you, who do you want to be?
Visual branding is vital for creating a distinct presence. Start by defining you or your firm’s personality before you create any marketing.
- You need to know:
- What are your/your firm’s values?
- Who is your ideal client?
- What’s the most appropriate tone of voice to use for your target audience?