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Branding is a powerful tool to help lawyers and law firms stand out in a saturated market.

Whether you are setting out on your own or part of an established firm, branding should be an integral part of your career and marketing strategy. On a personal front, effective branding can help you to attract clients and network with other legal professionals. Even if you work within a firm, remember that clients often recommend individual lawyers, rather than the firm itself.

Who are you, who do you want to be?

Visual branding is vital for creating a distinct presence. Start by defining you or your firm’s personality before you create any marketing.

  • You need to know:
  • What are your/your firm’s values?
  • Who is your ideal client?
  • What’s the most appropriate tone of voice to use for your target audience?

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