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People tend to prefer confident over uncertain advisers, but a new study from the University of Pennsylvania has shown that uncertain advice is not reason enough for an adviser to be disliked.

Celia Gaertig and Joseph P. Simmons from the Wharton School published their research in Psychological Science in April 2018. The study conducted 11 experiments with 4,806 participants on predictions about stocks, sports and weather. Based on people’s reaction to various combinations of communication style and certainty in those predictions, the researchers found that, in general, confident advisers were preferred.

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